<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>PracticeWide blog</title><description>Attribution, compliance, and growth for cash-pay aesthetic, plastics, and men&apos;s health practices.</description><link>https://practicewide.com/</link><language>en-us</language><item><title>The marketing stack you didn&apos;t know you had</title><link>https://practicewide.com/blog/the-marketing-stack-you-didnt-know-you-had/</link><guid isPermaLink="true">https://practicewide.com/blog/the-marketing-stack-you-didnt-know-you-had/</guid><description>Many practices are already paying for a call tracker or a CRM — installed by their agency, running under the agency&apos;s account, billed inside the retainer. Here&apos;s the five-minute audit that shows you what&apos;s on your own website, who owns it, and what it&apos;s actually doing for you.</description><pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate><category>Playbooks</category><author>PracticeWide</author></item><item><title>Why your call tracker can&apos;t prove ROI (and what closes the gap)</title><link>https://practicewide.com/blog/why-your-call-tracker-cant-prove-roi/</link><guid isPermaLink="true">https://practicewide.com/blog/why-your-call-tracker-cant-prove-roi/</guid><description>Call trackers tell you the phone rang. They can&apos;t tell you whether that ring became a booked procedure. Here&apos;s where the attribution chain breaks — and how to close it.</description><pubDate>Fri, 12 Jun 2026 00:00:00 GMT</pubDate><category>Attribution</category><author>PracticeWide</author></item><item><title>The BAA question every practice should ask its lead tools</title><link>https://practicewide.com/blog/hipaa-and-the-baa-your-tracker-wont-sign/</link><guid isPermaLink="true">https://practicewide.com/blog/hipaa-and-the-baa-your-tracker-wont-sign/</guid><description>If a vendor touches patient phone numbers, names, or messages, you need a Business Associate Agreement. The big platforms will sign one — on the right plan, sometimes as a pricey add-on. The tools your agency bundles usually won&apos;t. Here&apos;s how to audit your stack.</description><pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate><category>Compliance</category><author>PracticeWide</author></item></channel></rss>